Fiserv Demand Generation Manager - Mortgage in Alpharetta, Georgia
This role is based in our beautiful Alpharetta, Georgia campus.
What does a great Product Marketing Manager do?
As a Demand Generation Marketing Manager to Mortgage Bankers and Financial Institutions, you’ll be responsible for driving rapid growth of the marketing-contributed pipeline in 2018 and beyond through traditional and digital campaign activities, trade events, webinars, and other demand generation tactics. Working with Product Marketing and Demand Creation teams, you will help develop compliant, integrated campaigns that drive high quality leads and awareness; execute campaigns with speed and quality and report and analyze results for continuous learning and program refinement.
As a Demand Generation Manager, you can look forward to:
Planning and crafting strategies, tactics, activities, and materials that drive growth and revenue in the Mortgage Banking, Lending, and Financial Institution markets. You’ll also focus on partnering with corporate marketing and the demand generation function for development and execution of marketing programs, including project management.
Additionally, you’ll have ownership of:
Qualifying inquiries, tracking and reporting on the results of all campaigns in salesforce.com or marketing automation system
Working with inside sales on campaign follow-up activity
Internal communication of marketing activity
You're the kind of person who:
Loves working with the events team to oversee business unit presence at events, in particular messaging, content and prospect engagement. You enjoy managing content for marketing programs / sales support materials including strategic planning, content creation, editing, and working with external agencies. In this role, you’ll own:
Contributing to our reference program through the production of press releases and case studies – in conjunction with account management and corporate marketing functions
Collaborating with various stakeholders worldwide
Building and maintaining strong and profitable working relationships with sales, corporate marketing, demand gen, event management and other functions that help to get the job done
Contributing to the development of new concepts and solutions
Assisting with expense forecasting and marketing planning
Basic qualifications for consideration:
Bachelor's Degree in Marketing, Business or a related field
Minimum 5 years experience working in a demand generation/marketing communications environment
Financial institution, financial services, or financial services technology industry experience
Validated ability to drive demand and build pipeline
Excellent interpersonal skills, both written and verbal, including the ability to write clear, compelling copy
Up to date knowledge of all marketing mediums and tactics available
Proficient with social media marketing
Excellent MS office skills, to include Word, Excel, PowerPoint and Outlook
Knowledge of salesforce.com and marketing automation systems for lead management / reporting.
Excellent administrative and organizational skills
Ability to work in a rapidly changing environment and take initiative
Self-motivated, decisive and able to deliver high-quality work to tight timescales
Willingness to travel, and from time to time for industry and corporate events
Experience in the mortgage industry
Financial Services or fintech industry experience is a plus
Experience in working within a global matrixed software organization would be advantageous
Who we are:
The Financial & Risk Management Solutions business (FRMS) at Fiserv helps financial institutions optimize their use of and return on capital by making risk actionable and transparent within their organizations. Solutions are offered in multiple delivery modes including software products, customer-funded development, alliance services, consulting, ASP and hosted services. Key areas include:
Financial performance management solutions for budgeting and planning, financial accounting, and funds transfer pricing and profitability (EPM)
Financial risk management solutions for credit, market and liquidity risk as well as asset/liability Management
Financial crime risk management solutions for fraud and money laundering detection and mitigation (FCRM)
Financial control solutions for reconciliation, exception management and account certification (FCS)
Solutions for ACH, treasury management, check capture, case management and resolution, and enterprise content management (ECM)
Fiserv is an Equal Opportunity Employer/Disability/Vet.
Fiserv is an Equal Opportunity Employer/Disability/Vet. Visit http://www.careers.fiserv.com/eeo for more information.